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Impulse Shopping Rules The Internet

Started by Dennis Bjørn Petersen · 10 months ago

Do the candy at the supermarket register tempt you? Or perhaps you buy one of those cheap on-sale dvds’  on your way to the register?
Perhaps you are one of the many impulse shoppers that daily keep the online stores alive.
I know impulse shopping it alive in our home. My wi ... Continue reading »

4 comments

  • Hi, I'm an italian student in Corporate Communication. I find very interesting your post, also because I'm writing a thesis for my degree on Impulse Shopping online. I think impulse buying exists also in Internet, but under other aspects (like psychological price, rather than secure systems of payment like Paypal). Can you give me some links for researches in this argument?
    Thank you

    my email: michele.schisa@gmail.com
  • You have hit the nail on the head, there is no doubt that this is a known fact. I think this is something that many websites can bank upon.

    All they have to do is make sure that they make the website look good and throw in some offers.
  • I think you made a great point when you said that we should let the customer use the product, I think it is a really good marketing trick and it does make the thing more appealing to them, but this is only possible if you are confident about the product.
  • Hey these days these newsletters are influencing a lot of people.

    As soon as a newsletter comes, people go running to the shops.

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